Welcome to Elaine’s online store

Shop resources to kick-start conversations in your family.

All prices shown in Canadian funds. If ordering internationally, your credit card will be charged in Canadian dollars and converted to your country’s currency on your credit card statement.


Farm Family Coach Insights

Seeds of encouragement for success in farm transition

This book gathers wisdom to help your farm family with relationships, communication, team operations, transition, succession planning, and building healthy habits. Elaine’s collection of short essays is full of practical tools based on her life as a farm partner, certified coach, and seasoned listener. With encouragement, and sometimes tough love, this book will help you find harmony through understanding.

Building Your Farm Legacy

Tools to empower better family communication

Share this book with your farm team to have better communication, improved conflict resolution, and solutions for the continuance of your farm business. Don’t delay, it’s time to get everyone to the table to make actionable plans. Say goodbye to procrastination. Embrace the tools here as you enjoy a new sense of hope for your farm’s legacy.

Farming’s In-Law Factor

How to have more harmony and less conflict on family farms

Everyone wants harmony on their farm and this book will show you how to get it. Whether you are the daughter in-law, son in-law, mother in-law, or father in-law it is time to stop stewing and start creating solutions. Unresolved in-law tensions can create chaos, distract management, and split the farm. This book speaks to many unspoken challenges and the culture of your farm. Ask yourself: “Do I have a voice on the farm?”

Do the Tough Things Right

How to prevent communication disasters in family business

Are you having a hard time starting the conversations about who gets the family business and when? This book is designed to help you nail down the key challenges you need to talk about. It’s a workbook style to prompt you to address your tough issues like fairness, financial transparency, and family fights.

Planting the Seed of Hope

Elaine’s first and award-winning book

Strong families communicate, connect, and celebrate with their community. This inspirational book compiles Elaine’s first 10 years of writing in Grainews. This book is ideal for people who want to give the gift of hope and encouragement to folks who want to be intentional about making their farm family life more meaningful.

Winner of 2006 IPPY Award and 2006 Word Guild Canada Book Award.


Who Gets the Farm and When?

60 minutes

Is your farm stuck? Elaine provides structure for conflict resolution dealing with the head, heart, and gut resistance to change. Buy this audio as a primer for the things you need to understand  to have more courageous conversations to kick-start transition on your farm.


Ten Tools for Talking About Tough Issues

60 minutes

There is a bull in the middle of your farm kitchen that no one wants to talk about. Discover curiosity, share your intent, play with possibility, and other helps to “discuss the undiscussabullTM” Use a talking stick and make effective meetings happen.


Planning for Change

60 minutes

Understanding what you need to let go of is key for helping navigate the changes needed in your farm family transition. Elaine provides a roadmap to get ready for a new chapter. You’ll discover new learning to take on and how to hold on to what is working for you. This cycle of renewal will help you make sense of your life on the farm.


Fixing Your Time Stress Mess

60 minutes

Workaholics will discover helpful strategies for managing their time stress. Gain understanding for the tensions of your age and stage on the farm. Learn why some problems are not solvable, but just need to be managed as polarities. Self-renewing people are joyful and productive producers.


Leaving a Lasting Legacy

1 hour and 40 minutes

Understand the barriers to farm succession planning so you can overcome them. Establish certainty about everyone’s future expectations and income. Define timelines for the process. Assess fairness in compensation. Get clarity of expectations, certainty of agreements and timelines, and a commitment to action. This is how you’ll be able to build a farm that will successfully continue to the next generation. Be the leader that gets your farm team back on track.


Don’t Split the Yard

30 minutes

Moving away from a lifetime of memories in the main yard is hard. This audio “tells it like it is” sharing ways to build respect and privacy, plan financially for a new home, and seek legal input for titles. Get the conversation started to learn more about the unspoken expectations and emotional factors affecting the move.


Webinars + Virtual Kitchen Table

Farming’s In-Law Factor Webinar

How to have more harmony and less conflict on family farms. It takes courage to admit that everything behind the front door of your farm is not as beautiful as you would like it to be. You are not alone. Elaine understands how marriage stresses on farms can fuel the fear of divorce. During this webinar, discover how love and respect are key to strong marriages, partnerships, and relationship capital on the farm.

$38.75 CDN

How to Get Your Parents to Talk about Farm Transition

60+ mins

In this extremely popular Virtual Kitchen Table (VKT), you will be able to learn how valuable the Undiscussabulls™ are to create solutions and timelines for agreements that include, income streams, housing, fairness to non-farm heirs. Learn how to respectfully vocalize your needs and be clear about your intentions to have courageous conversations with farm parents. Create meaningful ways to have family meetings where all voices are heard and respected. Imagine that!

$59 CDN

How to Deal with Entitled Siblings

60 minutes

You will be empowered to begin the courageous conversation with entitled siblings and create mindset shifts that level the farm field, helping everyone to be successful and contribute. Develop a buyout business plan that works and learn how to respectfully, yet assertively, attack the issue and not the people (siblings). Destroy harmful and hurtful assumptions, and develop a path forward to create more trust, empathy, and understanding. Re-write money scripts, shifting unsupported entitlement to a willingness to negotiate.

$59 CDN


Conflict Dynamic Profile


This is one of the best tools that we have in our coaching team toolbox to support you and your farm family in understanding what good conflict behaviors are and not so good ones.

$55 plus GST

Conflict Dynamic Profile + Coaching


In addition to the Conflict Dynamics Profile get one hour of coaching with Elaine to understand your CDP results, your conflict profile.

$55 + $350 plus GST

As Seen In



Rave reviews

“Our family had a good farm meeting yesterday afternoon. Your Fairness video was a great topic of discussion. One of the action items after the meeting was to have my two non-farming siblings watch the video before the next big meeting they are involved with on the farm. It will be a great conversation starter as we catch them up on our current plan. As they are younger, we also hope it will help them to ask new questions that may not have been on their mind.”
G.G., Farm Family Legacy Coach, Alberta
“My hubby farms with 2 brothers and parents, and it’s become a really toxic place. No communication, no respect, etc. Twelve months ago, my husband’s brothers told him they don’t want to work with him anymore and offered him a pay out. His parents did nothing to stop it! He had no choice but to leave. Three months later, we moved off the farm and into town. He has been offered heaps of jobs and is now truck driving and carting hay and grain. We have tried communicating with his parents about what happened but they are not interested. So basically my hubby has lost his family. Very sad but we as husband and wife are overall in a good place and moving on to create our own life. Please continue on with all your wonderful work in helping families on the farm. I continue to tell any farmers I know about you, that they must ‘google’ you, and read your books.”
Donna, Farmer, Australia
“As my husband and I eagerly started the course we were optimistic and excited to be taking this next step in our Farm Transition. We were starting to question ourselves and whether or not we were just being selfish and greedy, and if this Farm Transition was still an option for us. We barely got through the first Module and were already having such a huge relief. As we moved through the modulus there were so many times that we just sat back with our hands in the air and thought YES. My husband and I would smile with relief because all of the concerns that we have been struggling with were relevant and came up in the modules. We really enjoyed the course and are excited to move on to the next stages to find our farm resolution.”
Shannon Gilchrist, “Get Farm Transition Unstuck” online course participant
“I just have to say… that your work is amazing and I have never forgotten your teachings from our session in Williams Lake at TRU. It is super important work. I know so many people going through the trauma of succession. I hate to use that word, but I was an “out-law” and know it can get terrible. I continue to forward your emails on to others. Keep doing what you do! You are amazing. You kind of walk into the fire regularly… and with a smile. Proud to have met you.”
Megan, BC Rancher
“A long time female client who had refined the art of procrastination was so moved by the end of your presentation that she accepted your permission to “drop the bananas.” She contacted me soon after for an appointment to do some planning which included the selling of the family “Century Farm.” A very, very emotional decision on her part that was not likely to have occurred without your presentation.”
Don Forbes, Forbes Wealthy Management
“Elaine’s real-life scenarios help her audiences know they are not alone, knowing there are creative solutions to help them get the life on the farm they have always wanted.”
Audience Member,
“The Strong Farms, Strong Families session gave farm families an opportunity to meet face to face with Elaine Froese... hear her own story, experiences and skill set. From this information packed session and related materials, families could identify areas of success in their journey and other places they need assistance. The greatest take away was that participants could see that Elaine Froese is someone they can trust with the things that they hold most precious.... their family and their farm.”
Nancy Atkinson, Nobleford Ag Society, Alberta
“Eye-opening. Excited to open the door of communication with my spouse and farm family.”
Ashley Hoppe, Farm Partner
“She has a sense of “knowing” quickly what is happening in the family dynamic. Her messages to her audiences drive home what needs to be done next to solve the complex issues of farm transition and conflict resolution.”
Audience Member,
“Elaine gives me excellent tools that help me work with my clients!”
Laurianne Osmack, Financial Planner / Partner, Doell Osmak Wealth Management
“A joy to work with, heard loud and clear. When the farmers laughed or asked a great question, I knew they were listening and really wanted to learn from her. Her tips were easy to understand. It was just about understanding that conflict happens, and to have the confidence in yourself to ask for what you want. In the glowing review from farmers after her presentation, I knew they had heard that loud and clear.”
Maddy Berner, Event Planner & Communications Coordinator, National Milk Producers Federation National Milk Producers Federation
“Some great lessons, Elaine! You continue to do some remarkable and potentially life-changing work.”
James Mitchell, Principal, Conversations Consulting
“Helped me develop my framework to start having constructive and meaningful conversations around the farm.”
Tennille Wakefield, Farm Partner
“I attended the meeting you spoke at in Stratford Ontario recently. We held an emergency family/farm meeting today because of issues that I had enough of. We used a 'talking stick' like you recommended and wrote a chart of rules. The rest of the family thought the idea that we needed a meeting was worth rolling their eyes over, until we got started. The younger ones were quick to clue in that they now have an opportunity to be bluntly honest. The older ones took a bit longer to believe they could truly say what they think. In the end, the meeting needed two sessions because there was so much to talk about… and so many things people didn't realize were a big deal to the others. Your lessons and encouragement have given us the tools we need to get to a better place in our relationships and our business. Truly thankful.”
Kim Martin, Dairy Farmer, Ontario
“You speak like you’ve been sitting at our kitchen table! You know our family issues well. I am feeling more comfortable understanding what we now need to do. Elaine Froese is real.”
Audience Member,
“Elaine Froese truly is the Farm Whisperer. With her big heart and stern resolve, she guides families through uncharted waters and helps them arrive safely at their desired destination. She has been there, done that, and has helped hundreds of families come out on the other side. With your family and your farm legacy on the line, you owe it to yourself to start this conversation. You do not need to do it alone. Let Elaine Froese guide you through. Your legacy is being written day by day. How will you be remembered?”
Tracy Brunet, Host of The Impact Farming Show & CEO of Farm Marketer
“I recently joined in and listened to your Healthy Farmer Agriwebinar for FMC. I truly enjoyed hearing your perspective and even went and grabbed my Mom, away from her work, to come and listen in on some of your main points as well! One area that really stood out for me, both personally with our own succession plans and with our clients, was your discussion involving "Instant Influence" and how ready are you to change? I loved this concept!”
Annessa Good, FCC Transition Specialist, Alberta
“Elaine helped me allocate $1 Million of assets the night I listened to her. Elaine’s presentation brings value to the use of my services in my office.”
Don Forbes, Forbes Wealth Management
“I wanted to say a HUGE thank you for your virtual kitchen table chat with Arlan Academy. My wife and I signed up as it was exceptionally relevant to our current journey with potentially transitioning to her parents’ farm. The session was able to cover so many aspects of these crucial conversations and hearing you speak to both sides of the conversation was eye opening for my own perspective on this topic. It seemed to be very well attended and sounded like there were many other people who would echo my thoughts and feelings on it.”
N. Oakley, Farmer, Ontario

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+1-204-534-7466 | elaine(at)

Contact Elaine