For over 30 years, Certified Coach Elaine Froese has been a catalyst for courageous conversations with farm teams.
Faith Today Magazine has dubbed her 'Canada's Farm Whisperer'.
As Featured In


Empowering Farm Families Secure Legacy
Having a hard time getting straight communication about your future of your farm?
Avoiding conflict and wishing that someone would drop by to help shine some light on “THE PLAN” for the transition from the founders to the next generation?
Laying awake at night wondering who can negotiate positive changes for your family?

Elaine is skilled at helping you get...
How Elaine Helps You Get Back to The Business of Farming
Personal Coaching
Get individual attention for your family to open up discussions about the topics that need attention – and less tension. We’ll create a farm plan that can guide your family for decades.
Succession Planning
If you’re having trouble sorting out how property should be transferred to children and in-laws, Elaine can offer guidance to ease this difficult process.
Speaking
Give the attendees at your next event practical, leading-edge strategies for getting consensus on tough issues and dependable answers for the farm’s deep needs.
Building Your Farm Legacy
Now Available as an Audiobook
Use the book to plant seeds of new ideas to embrace habits for better relationships and ultimately build the legacy of your farm. Share this book with your farm team to have better communication, improved conflict resolution, and solutions for the continuance of your farm business.
Farm Family Toolkit
Every farm team needs a
great set of tools...AND THESE ARE FREE!
Download my 19 tools that will help you communicate better and grow stronger on your farm!
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Rave Reviews
Elaine Froese is authentic in what she's doing, she's a farmer, she's knowledgeable about her topic. We have her speak, come to workshops, run webinar sessions and people love her.
– Kay Grulich, Canadian Farm Business Management Council
Your rating on our satisfaction surveys was 95%! Many named you as their favourite speaker and said that you delivered exactly the message they needed to hear! I agree! I very much enjoyed your presentation and I hope to continue working with you!
– Lacey Gerbrandt, Emerge Ag Solutions, Co-Founder of CONNECT
Elaine Froese - Professional Keynote Speaker
Give the attendees at your next event practical, leading-edge strategies for getting consensus on tough issues and dependable answers for their farm’s deep needs.
Elaine helps family businesses talk about the tough issues and act on them. She’s a catalyst for courageous conversations, new scenarios and more profitable businesses. Many of her clients say: “I wish I had met you 10 years ago.”
Empower Family. Increase Profit. Secure Legacy.
Stop worrying and allow Elaine to help your family create long-term solutions for your farm.
Call Elaine at 204-534-7466 or by email.
Latest From The Blog
How to Start the Succession Planning Conversation
(Source: Canola Digest October 2020) Farm families are stuck when it comes to getting folks to the kitchen table to talk about timelines for transition of labour, management and ownership of the farm. As a farm family coach over the past 8 months of the Great Pause, many young farmers have reached out looking for […]
Spoiled Farm Children and Farm Succession: How to Stop the Temper Tantrums
As founders, we all want our farm children to be happy and successful. To make them happy, we’re often drawn to giving them what they want. But by the time they become adults, we also hope they’re grateful for the opportunity and don’t take advantage of our generosity. When kids have always received something, whether […]