Helping farm families
Hi! I’m Elaine Froese and I LOVE working with farm families.
For over 30 years I’ve been a sounding board for farm families as they seek to find ways to work together in harmony and prepare the farm for the next generation. As a farmer myself, and mother to the successor of our farm, I understand the culture of agriculture like the back of my hand.
As a professional speaker, it’s my passion to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition.
I’m on a mission to guide farm families to get unstuck, communicate better, find harmony through understanding, and secure a successful farm transition.
Meet Canada’s Farm Whisperer
Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.
As a farmer and mother to the successor of their farm, she understands the culture of agriculture intimately.
Her superpower is helping families find harmony through understanding.
Helping farm families find harmony through understanding
Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW your audience by bringing clarity with workable and practical tools.
If you’re organizing an event and looking for a speaker who’s real, relevant, and transformational, Elaine and her speaking topics may just be the right fit for you.
Transition Planning Secrets
of Success for Founders
Interview with Tracy Brunet and Elaine Froese
Throughout the episode, Elaine shares the best of her wisdom from over forty years of helping families transition their farm to the next generation. Tracy Brunet, President of Impact Farm Marketing, and Elaine Froese chat about common mistakes and best practices, and they highlight four big key questions that founders should be thinking about to transition the farm.
Are you the founding generation of the farm? If so, you will not want to miss this episode and the wisdom that Elaine shares to get you started or unstuck on your farm transition journey.
Benefits of working with Elaine
Being clear is kind. Elaine’s superpower is to quickly understand farm family dynamics. Her skills help families identify the key challenges that need to be addressed. As a powerful speaker, her actionable steps can easily be put into practice.
Certainty is life giving. As things become more clear, you’ll experience a decrease in anxiety over the uncertainty of your future. Elaine’s roadmap helps create timelines for action and certainty of agreements.
Conflict is no longer avoided. When you learn how to deal with conflict resolution, you’ll learn how to live in harmony and become unstoppable. Emotional factors no longer stall planning, but are expressed to find common interests, safely and respectfully.
Families that live in harmony are more profitable. They don’t suffer from distracted management. They have great communication, clear expectations of each other and focus on executing their plans.
Talk does not cook rice. Once you have the right tools, you need to take action. Elaine’s extensive toolkit has practical templates, maps and resources to empower families to take action in small workable steps for traction in farm transition.
When it comes to farm families, Elaine Froese knows them inside and out. Her topics are a catalyst to courageous conversations and conflict resolution.
Expect her to wow your audience by bringing clarity with workable and practical tools. She’s out to empower farmers to get unstuck and find harmony in understanding.
For over 30 years, Certified Coach Elaine Froese has been a spark plug for courageous conversations with farm teams. You can expect her to deliver on the following: Clarity of Expectations, Certainty of Timelines, Commitment to Act, Empowered family, Increased profit, and Secured legacy.
Whether you’re looking for 1-on-1 coaching or a “Coach on Call in the Hall” at your live or virtual event, check out what Elaine can do for you.
Do you feel that your family needs to get on the same page before you start coaching with Elaine? If so, this is a great place to start. Elaine’s online courses provide a good foundation for better communication.
You’ll be able to go through the modules in the comfort of your home, at your own pace. You’ll have access to practical skills resulting in profitable conversations for a successful family business.
Over 25 years, Elaine Froese has captivated 50,000+ readers and influenced over 9 million people. She is known as a go-to expert on farm family transitions and dynamics.
Her books are a collection of insights and practical tools to help farm families and their advisors communicate better, plan their succession, and secure legacy. Her real-life examples provide hope and comfort to readers. For farmers who don’t have time to read, order her audiobook “Building Your Farm Legacy.”
years of experience
readers & followers
Finding Fairness in Farm Transition.
Finding harmony in understanding.
Passing down the farm with the reality of high land values is complicated but not impossible.
Do you want your farm business to remain intact for the next generation? Most do. Do you want the family to get along and come home for gatherings? Most do. What most farms don’t do is break down assumptions, have robust respectful family meetings, and discover the expectations of ALL family members for the succession or transition of the farm.
Elaine Froese is an expert in quickly mapping out the family dynamic and identifying the key challenges that need to be unpacked.
Discuss the UndiscussabullTM
In many farm kitchens there’s a bull in the middle of the room – what I’ve termed as the “Undiscussabull” – the thing no one is willing to talk about it. That stops now!
Most families know they need to talk about tough issues; they just don’t know HOW or where to get started.
If you’re stuck and wanting to bring your family to the table to start the conversation, find out about my unique process called “Discuss the UndiscussabullTM“.
Latest blog posts
- >December 2, 2021
As the calendar winds down 2021, and the snow comes, it strikes us that another season is approaching. Farming gives us many clear signs that things don’t stay the same. This summer I met Nell Smith, age 80, the author of Retire to the Life You Love, practical tools for designing your meaningful future. It’s…
- >November 18, 2021
I’m sure you may have heard a farmer say, “Someday this farm will be his”, or “Someday we will get to the lawyer’s office, but we have work to do!” My sister Barbara Edie wrote the headline “someday is not a day on my calendar” when she relayed the memories of an active 1988 spent…
- >November 4, 2021
Recently on a virtual event with 126 financial advisors, I asked what their largest challenge was in serving farm clients. Sixty-four percent named procrastination. This was no surprise as I have often quipped “Procrastination and conflict avoidance are killing agriculture.” Speaker friend Nathalie Plamondon-Thomas of the Think Yourself Confident Podcast has described procrastination as a…