Canada’s Farm Whisperer…
finding harmony through understandingTM
Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.
As a farmer and mother to the successor of their farm, she understands the culture of agriculture intimately.
Her superpower is helping families find harmony through understanding.
Her expertise is to discuss what she calls the Undiscussabull™ – the bull in the middle of the farm family that no one wants to talk about.
She is an award-winning author who’s written 5 books over the past 25 years.
Faith Today magazine has dubbed her “Canada’s Farm Whisperer”. She was awarded the Farm Management Canada Wilson Loree award for excellence in Farm Business Management, the 4-H Canada First Most Distinguished Alumna award from a pool of 350,000 alumni, as well as the Manitoba 150 Women Trailblazers award.
Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW your audience by bringing clarity with workable and practical tools.
She’s on a mission to guide farm families, across North America, to get unstuck, communicate better, find harmony through understanding, and secure a profitable farm legacy. Elaine’s goal is for everyone to be rich in relationships.
Awards & designations
- 40+ years of professional speaking
- 6+ years as a CSP (Certified Speaking Professional)
- 40+ years of working with farm families
- 40 years as a farm partner in SW Manitoba (5th generation farm owner)
- 17+ years of certified coaching (certified by the Hudson Institute of Santa Barbara)
- Certificate in Conflict Resolution and Mediation
- Coached over 1000 farm families
- A member of CAFA (Canadian Association of Farm Advisors)
- 25+ years as Grainews Columnist
- Award winning author, written 5 books
- 2018 Wilson Loree Excellence in Farm Management award
- 2018 4-H Canada Most Distinguished Alumna (inaugural, one of 350,000 alumni)
- 2020 Manitoba 150 Women Trailblazers award recipient
- 2021 Certificate of Merit from the Faculty of Agriculture and Food Sciences at the University of Manitoba
Proud member of the following professional organizations
Values to live by
Love and be loved. Finding peace, harmony, and understanding is critical in creating relationships that work long-term. Embracing mutually beneficial partnerships for the sake of everyone involved. Paying close attention to the culture of the farm family, what you truly believe, how you behave, and how you make decisions.
Be honest and respectful. Having open and transparent communication is key for success. Setting a healthy boundary helps shift the family patterns in the way they communicate. Being vulnerable and sharing intimate stories eliminates misunderstandings, frustrations, and conflict triangles.
See the good coming. Seeing people as loving human beings who need care, respect, and honour. No longer accepting procrastination as a default habit. Showing up with grace, warmth, and a strong sense that no matter how hard things are at the present moment, there is hope for the future path to be better.
Deep care for others. Having walked a similar journey with farm families, creates the ability to be a good listener and understand the families’ cultures and concerns quickly. Creating a safe space where people feel heard and are acknowledged. Delivering a message in a gracious, respectful, honest, and truthful way.
Fair is not equal. Being fair helps everyone involved be successful by asking what fairness means to each person. Understanding everyone’s perspective and exploring new ways to transfer ownership. Coming up with workable solutions and managing expectations, with the ultimate goal of being rich in relationships.
Open to new ideas. Facilitating discussions through creative problem solving without prejudging the outcome. Translating wisdom to others in a creative, fun, and playful manner. Creating discussions that highlight a new perspective, lighten the mood, and shift people’s mindsets in a positive way.
Leave an unforgettable legacy. Bringing something new to the world of Agriculture. Shifting how people make choices, communicate, create possibilities, and manage their farms with their families. Creating transformation in farm families and the way they relate to each other and run their business.
I’m on a mission to guide farm families to get unstuck and communicate better so they can be rich in relationships.