Meet Elaine

Canada’s Farm Whisperer…
finding harmony through understandingTM

Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.

As a farmer and mother to the successor of their farm, she understands the culture of agriculture intimately.

Her superpower is helping families find harmony through understanding.

Her expertise is to discuss what she calls the Undiscussabull™ – the bull in the middle of the farm family that no one wants to talk about.

She is an award-winning author who’s written 5 books over the past 25 years.

Faith Today magazine has dubbed her “Canada’s Farm Whisperer”. She was awarded the Farm Management Canada Wilson Loree award for excellence in Farm Business Management, the 4-H Canada First Most Distinguished Alumna award from a pool of 350,000 alumni, as well as the Manitoba 150 Women Trailblazers award.

Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW your audience by bringing clarity with workable and practical tools.

She’s on a mission to guide farm families, across North America, to get unstuck, communicate better, find harmony through understanding, and secure a profitable farm legacy. Elaine’s goal is for everyone to be rich in relationships.

Awards & designations

  • 40+ years of professional speaking
  • 6+ years as a CSP (Certified Speaking Professional)
  • 40+ years of working with farm families
  • 40 years as a farm partner in SW Manitoba (5th generation farm owner)
  • 17+ years of certified coaching (certified by the Hudson Institute of Santa Barbara)
  • Certificate in Conflict Resolution and Mediation
  • Coached over 1000 farm families
  • A member of CAFA (Canadian Association of Farm Advisors)
  • 25+ years as Grainews Columnist
  • Award winning author, written 5 books
  • 2018 Wilson Loree Excellence in Farm Management award
  • 2018 4-H Canada Most Distinguished Alumna (inaugural, one of 350,000 alumni)
  • 2020 Manitoba 150 Women Trailblazers award recipient
  • 2021 Certificate of Merit from the Faculty of Agriculture and Food Sciences at the University of Manitoba

Contact Elaine

Proud member of the following professional organizations

Values to live by

Relationships

Love and be loved. Finding peace, harmony, and understanding is critical in creating relationships that work long-term. Embracing mutually beneficial partnerships for the sake of everyone involved. Paying close attention to the culture of the farm family, what you truly believe, how you behave, and how you make decisions.

Transparency

Be honest and respectful. Having open and transparent communication is key for success. Setting a healthy boundary helps shift the family patterns in the way they communicate. Being vulnerable and sharing intimate stories eliminates misunderstandings, frustrations, and conflict triangles.

Hope

See the good coming. Seeing people as loving human beings who need care, respect, and honour. No longer accepting procrastination as a default habit. Showing up with grace, warmth, and a strong sense that no matter how hard things are at the present moment, there is hope for the future path to be better.

Empathy

Deep care for others. Having walked a similar journey with farm families, creates the ability to be a good listener and understand the families’ cultures and concerns quickly. Creating a safe space where people feel heard and are acknowledged. Delivering a message in a gracious, respectful, honest, and truthful way.

Fairness

Fair is not equal. Being fair helps everyone involved be successful by asking what fairness means to each person. Understanding everyone’s perspective and exploring new ways to transfer ownership. Coming up with workable solutions and managing expectations, with the ultimate goal of being rich in relationships.  

Creativity

Open to new ideas. Facilitating discussions through creative problem solving without prejudging the outcome. Translating wisdom to others in a creative, fun, and playful manner. Creating discussions that highlight a new perspective, lighten the mood, and shift people’s mindsets in a positive way.

Impact

Leave an unforgettable legacy. Bringing something new to the world of Agriculture. Shifting how people make choices, communicate, create possibilities, and manage their farms with their families. Creating transformation in farm families and the way they relate to each other and run their business.

I’m on a mission to guide farm families to get unstuck and communicate better so they can be rich in relationships.

Elaine Froese
Speaker Reel

Meet Canada’s Farm Whisperer

Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.

As a farmer and mother to the successor of their farm, she understands the culture of agriculture intimately.

Her superpower is helping families find harmony through understanding.

Elaine’s Most
Popular Topics

Helping farm families find harmony through understanding

Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW your audience by bringing clarity with workable and practical tools.

If you’re organizing an event and looking for a speaker who’s real, relevant, and transformational, Elaine and her speaking topics may just be the right fit for you.

Transition Planning Secrets
of Success for Founders

Interview with Tracy Brunet and Elaine Froese

Throughout the episode, Elaine shares the best of her wisdom from over forty years of helping families transition their farm to the next generation. Tracy Brunet, President of Impact Farm Marketing, and Elaine Froese chat about common mistakes and best practices, and they highlight four big key questions that founders should be thinking about to transition the farm.

Are you the founding generation of the farm? If so, you will not want to miss this episode and the wisdom that Elaine shares to get you started or unstuck on your farm transition journey.

Rave reviews

“A joy to work with, heard loud and clear. When the farmers laughed or asked a great question, I knew they were listening and really wanted to learn from her. Her tips were easy to understand. It was just about understanding that conflict happens, and to have the confidence in yourself to ask for what you want. In the glowing review from farmers after her presentation, I knew they had heard that loud and clear.”
Maddy Berner, Event Planner & Communications Coordinator, National Milk Producers Federation National Milk Producers Federation
“I wanted to say a HUGE thank you for your virtual kitchen table chat with Arlan Academy. My wife and I signed up as it was exceptionally relevant to our current journey with potentially transitioning to her parents’ farm. The session was able to cover so many aspects of these crucial conversations and hearing you speak to both sides of the conversation was eye opening for my own perspective on this topic. It seemed to be very well attended and sounded like there were many other people who would echo my thoughts and feelings on it.”
N. Oakley, Farmer, Ontario
“Elaine helped me allocate $1 Million of assets the night I listened to her. Elaine’s presentation brings value to the use of my services in my office.”
Don Forbes, Forbes Wealth Management
“I recently joined in and listened to your Healthy Farmer Agriwebinar for FMC. I truly enjoyed hearing your perspective and even went and grabbed my Mom, away from her work, to come and listen in on some of your main points as well! One area that really stood out for me, both personally with our own succession plans and with our clients, was your discussion involving "Instant Influence" and how ready are you to change? I loved this concept!”
Annessa Good, FCC Transition Specialist, Alberta
“Elaine Froese truly is the Farm Whisperer. With her big heart and stern resolve, she guides families through uncharted waters and helps them arrive safely at their desired destination. She has been there, done that, and has helped hundreds of families come out on the other side. With your family and your farm legacy on the line, you owe it to yourself to start this conversation. You do not need to do it alone. Let Elaine Froese guide you through. Your legacy is being written day by day. How will you be remembered?”
Tracy Brunet, Host of The Impact Farming Show & CEO of Farm Marketer
“You speak like you’ve been sitting at our kitchen table! You know our family issues well. I am feeling more comfortable understanding what we now need to do. Elaine Froese is real.”
Audience Member,
“I attended the meeting you spoke at in Stratford Ontario recently. We held an emergency family/farm meeting today because of issues that I had enough of. We used a 'talking stick' like you recommended and wrote a chart of rules. The rest of the family thought the idea that we needed a meeting was worth rolling their eyes over, until we got started. The younger ones were quick to clue in that they now have an opportunity to be bluntly honest. The older ones took a bit longer to believe they could truly say what they think. In the end, the meeting needed two sessions because there was so much to talk about… and so many things people didn't realize were a big deal to the others. Your lessons and encouragement have given us the tools we need to get to a better place in our relationships and our business. Truly thankful.”
Kim Martin, Dairy Farmer, Ontario
“Helped me develop my framework to start having constructive and meaningful conversations around the farm.”
Tennille Wakefield, Farm Partner
“Some great lessons, Elaine! You continue to do some remarkable and potentially life-changing work.”
James Mitchell, Principal, Conversations Consulting
“Our family had a good farm meeting yesterday afternoon. Your Fairness video was a great topic of discussion. One of the action items after the meeting was to have my two non-farming siblings watch the video before the next big meeting they are involved with on the farm. It will be a great conversation starter as we catch them up on our current plan. As they are younger, we also hope it will help them to ask new questions that may not have been on their mind.”
G.G., Farm Family Legacy Coach, Alberta
“Elaine gives me excellent tools that help me work with my clients!”
Laurianne Osmack, Financial Planner / Partner, Doell Osmak Wealth Management
“She has a sense of “knowing” quickly what is happening in the family dynamic. Her messages to her audiences drive home what needs to be done next to solve the complex issues of farm transition and conflict resolution.”
Audience Member,
“Eye-opening. Excited to open the door of communication with my spouse and farm family.”
Ashley Hoppe, Farm Partner
“The Strong Farms, Strong Families session gave farm families an opportunity to meet face to face with Elaine Froese... hear her own story, experiences and skill set. From this information packed session and related materials, families could identify areas of success in their journey and other places they need assistance. The greatest take away was that participants could see that Elaine Froese is someone they can trust with the things that they hold most precious.... their family and their farm.”
Nancy Atkinson, Nobleford Ag Society, Alberta
“Elaine’s real-life scenarios help her audiences know they are not alone, knowing there are creative solutions to help them get the life on the farm they have always wanted.”
Audience Member,
“A long time female client who had refined the art of procrastination was so moved by the end of your presentation that she accepted your permission to “drop the bananas.” She contacted me soon after for an appointment to do some planning which included the selling of the family “Century Farm.” A very, very emotional decision on her part that was not likely to have occurred without your presentation.”
Don Forbes, Forbes Wealthy Management
“I just have to say… that your work is amazing and I have never forgotten your teachings from our session in Williams Lake at TRU. It is super important work. I know so many people going through the trauma of succession. I hate to use that word, but I was an “out-law” and know it can get terrible. I continue to forward your emails on to others. Keep doing what you do! You are amazing. You kind of walk into the fire regularly… and with a smile. Proud to have met you.”
Megan, BC Rancher
“As my husband and I eagerly started the course we were optimistic and excited to be taking this next step in our Farm Transition. We were starting to question ourselves and whether or not we were just being selfish and greedy, and if this Farm Transition was still an option for us. We barely got through the first Module and were already having such a huge relief. As we moved through the modulus there were so many times that we just sat back with our hands in the air and thought YES. My husband and I would smile with relief because all of the concerns that we have been struggling with were relevant and came up in the modules. We really enjoyed the course and are excited to move on to the next stages to find our farm resolution.”
Shannon Gilchrist, “Get Farm Transition Unstuck” online course participant
“My hubby farms with 2 brothers and parents, and it’s become a really toxic place. No communication, no respect, etc. Twelve months ago, my husband’s brothers told him they don’t want to work with him anymore and offered him a pay out. His parents did nothing to stop it! He had no choice but to leave. Three months later, we moved off the farm and into town. He has been offered heaps of jobs and is now truck driving and carting hay and grain. We have tried communicating with his parents about what happened but they are not interested. So basically my hubby has lost his family. Very sad but we as husband and wife are overall in a good place and moving on to create our own life. Please continue on with all your wonderful work in helping families on the farm. I continue to tell any farmers I know about you, that they must ‘google’ you, and read your books.”
Donna, Farmer, Australia

Book Elaine
for your next event

Contact Elaine to start the conversation.

+1-204-534-7466 | elaine(at)elainefroese.com

Contact Elaine