At this point in the winter you are likely dusting off the gardening magazines, and trying to fine some warm sunbeams of light to soak up the warmth and hope of spring coming. This spring, at the end of April on the 28th and 29th in Calgary there will be a Women in Agriculture Conference, “Advancing Women : Life Skills for Leadership:” the first of its kind in Canada.

Iris Meck of Meck Communications in Calgary is the catalyst for this event, and her hope is to have more opportunities in the future to empower farm women.

Go to the website to download the agenda, and see the myriad of talented women who want to encourage all of us in agriculture to be successful leaders , great networkers, and energized to fulfill the multiple roles we women in agriculture fulfill.


“Running on Full: Strategies for managing the demands of multiple roles.” by Dr Karen MacNeill is the session that I am not going to miss.


Women wear many hats and work hard to manage the multiple roles of leader,

employee, volunteer, parent, partner, and friend/family member. If not

strategically managed, this juggling act can “drain the tank” and lead to health and wellness issues.

Learn how to recognize the warning signs and develop tools to restore energy in order to manage the demands of multiple roles.

As a life coach, and farm family facilitator, I see many situations where young farm women are frustrated around finding out what roles work for them, and the jobs that are aligned to their skill sets and passion. If you would like a role “storyboard” for your life, email me at and put “roles sheet” in the subject line. This can be your game plan for your roles of self, couple, family, farm, friends and community for the next three months.


I challenged Iris Meck about the timing of the conference in late April and she replied that the meeting is planned after “ag show season” and before seeding. Meck is also cognizant of the considerable interest from young women entering the working world who are looking forward to a great career path. So at the end of April after university classes are over, there is a student rate to assist the young agriculture women to attend this empowering event.

There are many seasons in agriculture that we all need to learn to manage. Putting your goals as a woman first, may not be your first habit, but maybe this is the time in your life to put what you absolutely NEED first, and then the farm roles will be energized when you are !

In early April I will be attending the Hudson Institute of Santa Barbara California annual convention to upgrade my skills in conflict dynamics resolution. I have spent the last 10 months researching and writing our new book “Farming’s In-law Factor” which is a dialogue around how to have more harmony and less conflict on family farms. Much conflict can be managed or averted when each person feels that their needs and wants are being addressed in a fair fashion.


The Advancing Women conference addresses goal setting, financial savvy, leadership, and mentorship tasks for women who want to have a stronger voice in agriculture, in their homes, farm businesses and communities. If you are in your twenties you need to come to gain a voice for your independence. If you are in your thirties, bring the baby with you, and learn how other younger moms put some things on hold, and embrace other tasks in order to master success. If you are in your forties, think about the lack of power and control you may be sensing, and ask “Why am I allowing this to happen to me ? ” For those of us in the 50 something category, we are looking to simplify our lives, and have quality experiences. Many of us have been community leaders for a long time, and seek out younger women to mentor into powerful leadership roles. Those of you in the sixty plus category have elder wisdom that you need to teach the younger women with your dialogue in Calgary.

My biggest concern for the future of agriculture families is the ability to embrace the unique skill sets and passions of both genders, so that everyone on the farm team is respected and fully heard. As a farm family coach I meet many young women who are highly educated and returning to the farm of their origin, or marrying into a new farm business. It saddens me to see their leadership skills and passions “squished” by old ways of thinking.

It is time for us all to have a learner mindset and to throw away the judger mindset of “ a woman cannot do that job !”

Grainews is one of the sponsors to the Advancing Women in Agriculture Conference, so please take time now to check out the website at

I look forward to having tea with you in Calgary at the end of April, and hearing your story. Iris Meck is counting on you to engage with the terrific line-up of speakers she has compiled, and to hear about your success as a woman in agriculture. Sign up today !



Elaine Froese, CAFA, CHICoach is a catalyst for courageous conversations and a thought leader in agriculture. She coaches, writes, mediates, facilitates from the farm in southwestern Manitoba near Boissevain. She is the award winning author of “Planting the Seed of Hope” and “Do the Tough Things Right…how to prevent communication disasters in family business.” Go to to share your story.

Call 1-866-848-8311 to book her to speak and empower your next ag. event.

Fixing Your Time Stress Mess

60 minutes

Workaholics will discover helpful strategies for managing their time stress. Gain understanding for the tensions of your age and stage on the farm. Learn why some problems are not solvable, but just need to be managed as polarities. Self-renewing people are joyful and productive producers.


Rave reviews

“A joy to work with, heard loud and clear. When the farmers laughed or asked a great question, I knew they were listening and really wanted to learn from her. Her tips were easy to understand. It was just about understanding that conflict happens, and to have the confidence in yourself to ask for what you want. In the glowing review from farmers after her presentation, I knew they had heard that loud and clear.”
Maddy Berner, Event Planner & Communications Coordinator, National Milk Producers Federation National Milk Producers Federation
“I wanted to say a HUGE thank you for your virtual kitchen table chat with Arlan Academy. My wife and I signed up as it was exceptionally relevant to our current journey with potentially transitioning to her parents’ farm. The session was able to cover so many aspects of these crucial conversations and hearing you speak to both sides of the conversation was eye opening for my own perspective on this topic. It seemed to be very well attended and sounded like there were many other people who would echo my thoughts and feelings on it.”
N. Oakley, Farmer, Ontario
“Elaine helped me allocate $1 Million of assets the night I listened to her. Elaine’s presentation brings value to the use of my services in my office.”
Don Forbes, Forbes Wealth Management
“I recently joined in and listened to your Healthy Farmer Agriwebinar for FMC. I truly enjoyed hearing your perspective and even went and grabbed my Mom, away from her work, to come and listen in on some of your main points as well! One area that really stood out for me, both personally with our own succession plans and with our clients, was your discussion involving "Instant Influence" and how ready are you to change? I loved this concept!”
Annessa Good, FCC Transition Specialist, Alberta
“Elaine Froese truly is the Farm Whisperer. With her big heart and stern resolve, she guides families through uncharted waters and helps them arrive safely at their desired destination. She has been there, done that, and has helped hundreds of families come out on the other side. With your family and your farm legacy on the line, you owe it to yourself to start this conversation. You do not need to do it alone. Let Elaine Froese guide you through. Your legacy is being written day by day. How will you be remembered?”
Tracy Brunet, Host of The Impact Farming Show & CEO of Farm Marketer
“You speak like you’ve been sitting at our kitchen table! You know our family issues well. I am feeling more comfortable understanding what we now need to do. Elaine Froese is real.”
Audience Member,
“I attended the meeting you spoke at in Stratford Ontario recently. We held an emergency family/farm meeting today because of issues that I had enough of. We used a 'talking stick' like you recommended and wrote a chart of rules. The rest of the family thought the idea that we needed a meeting was worth rolling their eyes over, until we got started. The younger ones were quick to clue in that they now have an opportunity to be bluntly honest. The older ones took a bit longer to believe they could truly say what they think. In the end, the meeting needed two sessions because there was so much to talk about… and so many things people didn't realize were a big deal to the others. Your lessons and encouragement have given us the tools we need to get to a better place in our relationships and our business. Truly thankful.”
Kim Martin, Dairy Farmer, Ontario
“Helped me develop my framework to start having constructive and meaningful conversations around the farm.”
Tennille Wakefield, Farm Partner
“Some great lessons, Elaine! You continue to do some remarkable and potentially life-changing work.”
James Mitchell, Principal, Conversations Consulting
“Our family had a good farm meeting yesterday afternoon. Your Fairness video was a great topic of discussion. One of the action items after the meeting was to have my two non-farming siblings watch the video before the next big meeting they are involved with on the farm. It will be a great conversation starter as we catch them up on our current plan. As they are younger, we also hope it will help them to ask new questions that may not have been on their mind.”
G.G., Farm Family Legacy Coach, Alberta
“Elaine gives me excellent tools that help me work with my clients!”
Laurianne Osmack, Financial Planner / Partner, Doell Osmak Wealth Management
“She has a sense of “knowing” quickly what is happening in the family dynamic. Her messages to her audiences drive home what needs to be done next to solve the complex issues of farm transition and conflict resolution.”
Audience Member,
“Eye-opening. Excited to open the door of communication with my spouse and farm family.”
Ashley Hoppe, Farm Partner
“The Strong Farms, Strong Families session gave farm families an opportunity to meet face to face with Elaine Froese... hear her own story, experiences and skill set. From this information packed session and related materials, families could identify areas of success in their journey and other places they need assistance. The greatest take away was that participants could see that Elaine Froese is someone they can trust with the things that they hold most precious.... their family and their farm.”
Nancy Atkinson, Nobleford Ag Society, Alberta
“Elaine’s real-life scenarios help her audiences know they are not alone, knowing there are creative solutions to help them get the life on the farm they have always wanted.”
Audience Member,
“A long time female client who had refined the art of procrastination was so moved by the end of your presentation that she accepted your permission to “drop the bananas.” She contacted me soon after for an appointment to do some planning which included the selling of the family “Century Farm.” A very, very emotional decision on her part that was not likely to have occurred without your presentation.”
Don Forbes, Forbes Wealthy Management
“I just have to say… that your work is amazing and I have never forgotten your teachings from our session in Williams Lake at TRU. It is super important work. I know so many people going through the trauma of succession. I hate to use that word, but I was an “out-law” and know it can get terrible. I continue to forward your emails on to others. Keep doing what you do! You are amazing. You kind of walk into the fire regularly… and with a smile. Proud to have met you.”
Megan, BC Rancher
“As my husband and I eagerly started the course we were optimistic and excited to be taking this next step in our Farm Transition. We were starting to question ourselves and whether or not we were just being selfish and greedy, and if this Farm Transition was still an option for us. We barely got through the first Module and were already having such a huge relief. As we moved through the modulus there were so many times that we just sat back with our hands in the air and thought YES. My husband and I would smile with relief because all of the concerns that we have been struggling with were relevant and came up in the modules. We really enjoyed the course and are excited to move on to the next stages to find our farm resolution.”
Shannon Gilchrist, “Get Farm Transition Unstuck” online course participant
“My hubby farms with 2 brothers and parents, and it’s become a really toxic place. No communication, no respect, etc. Twelve months ago, my husband’s brothers told him they don’t want to work with him anymore and offered him a pay out. His parents did nothing to stop it! He had no choice but to leave. Three months later, we moved off the farm and into town. He has been offered heaps of jobs and is now truck driving and carting hay and grain. We have tried communicating with his parents about what happened but they are not interested. So basically my hubby has lost his family. Very sad but we as husband and wife are overall in a good place and moving on to create our own life. Please continue on with all your wonderful work in helping families on the farm. I continue to tell any farmers I know about you, that they must ‘google’ you, and read your books.”
Donna, Farmer, Australia

Book Elaine
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+1-204-534-7466 | elaine(at)

Contact Elaine