
Helping farm families
find understanding
Hi! I’m Elaine Froese and I LOVE working with farm families.
For over 30 years I’ve been a sounding board for farm families as they seek to find ways to work together in harmony and prepare the farm for the next generation. As a farmer myself, and mother to the successor of our farm, I understand the culture of agriculture like the back of my hand.
As a professional speaker, it’s my passion to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition.
I’m on a mission to guide farm families to get unstuck, communicate better, find harmony through understanding, and secure a successful farm transition.
Benefits of working with Elaine
Clarity
Being clear is kind. Elaine’s superpower is to quickly understand farm family dynamics. Her skills help families identify the key challenges that need to be addressed. As a powerful speaker, her actionable steps can easily be put into practice.
Certainty
Certainty is life giving. As things become more clear, you’ll experience a decrease in anxiety over the uncertainty of your future. Elaine’s roadmap helps create timelines for action and certainty of agreements.
Harmony
Conflict is no longer avoided. When you learn how to deal with conflict resolution, you’ll learn how to live in harmony and become unstoppable. Emotional factors no longer stall planning, but are expressed to find common interests, safely and respectfully.
Profits
Families that live in harmony are more profitable. They don’t suffer from distracted management. They have great communication, clear expectations of each other and focus on executing their plans.
Action
Talk does not cook rice. Once you have the right tools, you need to take action. Elaine’s extensive toolkit has practical templates, maps and resources to empower families to take action in small workable steps for traction in farm transition.
Speaking
When it comes to farm families, Elaine Froese knows them inside and out. Her topics are a catalyst to courageous conversations and conflict resolution.
Expect her to wow your audience by bringing clarity with workable and practical tools. She’s out to empower farmers to get unstuck and find harmony in understanding.
Coaching
For over 30 years, Certified Coach Elaine Froese has been a spark plug for courageous conversations with farm teams. You can expect her to deliver on the following: Clarity of Expectations, Certainty of Timelines, Commitment to Act, Empowered family, Increased profit, and Secured legacy.
Whether you’re looking for 1-on-1 coaching or a “Coach on Call in the Hall” at your live or virtual event, check out what Elaine can do for you.
Farm Family Harmony Podcast
Get personal with Elaine Froese, Canada’s Farm Whisperer, in Farm Family Harmony, where no farm topic is taboo!
Whether it’s about a Daughter-In-Law feeling left out of the farm family, which sibling gets the family farm, or when it’s time to tell Mom and Dad to respectfully change roles, Elaine covers the crucial conversations every farm family needs to have.
Farm Family Transition Membership
A membership for seamless farm transitions without turmoil, legal complexities, or family fights.
Join the waitlist for the Farm Family Transition Membership and be the first to be notified when it is ready at the end of harvest season.
Books
Over 25 years, Elaine Froese has captivated 50,000+ readers and influenced over 9 million people. She is known as a go-to expert on farm family transitions and dynamics.
Her books are a collection of insights and practical tools to help farm families and their advisors communicate better, plan their succession, and secure legacy. Her real-life examples provide hope and comfort to readers. For farmers who don’t have time to read, order her audiobook “Building Your Farm Legacy.”
Free Farm Family Resources
Find complimentary tools and resources provided by farm whisperer, Elaine Froese. These are great starting points for getting clarity and finding harmony with your farm family.
Discover areas of tension in your farm family. Find out your core values and how they can align with decisions made on the farm. Plus find ways to break through to family members who are difficult to talk to.
25+
years of experience
19,000+
readers & followers
9 million
people influenced
Finding Fairness in Farm Transition.
Finding harmony in understanding.
Passing down the farm with the reality of high land values is complicated but not impossible.
Do you want your farm business to remain intact for the next generation? Most do. Do you want the family to get along and come home for gatherings? Most do. What most farms don’t do is break down assumptions, have robust respectful family meetings, and discover the expectations of ALL family members for the succession or transition of the farm.
Elaine Froese is an expert in quickly mapping out the family dynamic and identifying the key challenges that need to be unpacked.

Discuss the UndiscussabullTM
In many farm kitchens there’s a bull in the middle of the room – what I’ve termed as the “Undiscussabull” – the thing no one is willing to talk about it. That stops now!
Most families know they need to talk about tough issues; they just don’t know HOW or where to get started.
If you’re stuck and wanting to bring your family to the table to start the conversation, find out about my unique process called “Discuss the UndiscussabullTM“.
Latest blog posts
- >
Power of Attorney: Protecting Your Farm and Family
September 27, 2023Power of attorney is a written, legal document authorizing one or more persons to manage your money and property on your behalf when you are unable to do so. In most of Canada, the person you select is called an attorney, but that person is not required to be a lawyer.
- >
07: Making Good Decisions For Farm Transition with Lance Woodbury
September 18, 2023Join Elaine in this episode as she sits down with Lance Woodbury, a renowned expert in farm transition planning. Lance’s expertise has guided countless families to achieve prosperous farm successions. Tune in to discover insightful discussions on decision-making strategies for farm transitions, the essential steps for a seamless farm transfer, and navigating the intricate landscape…
- >
Boundary Principles for Farm Families
September 14, 2023Dr. Henry Cloud is my favourite mentor about boundaries, and his “One Life Solution Workbook” engages us to seek out an audit of our time, our weak spots which he calls holes in the fences of our boundaries. I have summarized his 10 Laws of boundaries with my spin for farms.
Rave reviews
Book Elaine
for your next event
Contact Elaine to start the conversation.
