Elaine Froese in the News and Media
Experienced Media Guest and Article Writer
Elaine was a regular guest on AgVision TV with Kevin Stewart. She has also appeared on CTV, Global after her keynotes at the Regina Farm Progress Show. She is comfortable with a TV camera, as she formerly hosted a show on CKX TV.
Articles and Publications
The Winnipeg Free Press, Regina Leader Post, and several community papers have picked up on Elaine’s common sense approach for helping family businesses make positive changes. She has also been featured in Country Guide and Farm Forum magazines and writes 19 times per year for Grainews.
2013 Farm Forum Event
What the Next Generation Needs for Succession Sucess
Article by Paul Rayner
Hearts of the Country
Volume1, Issue 5
Lasting Legacy Planning 101
Article by Elaine Froese
Western Farm Family
Putting Family Back into
Article by Anne Cote featuring Elaine Froese
Other articles featuring Elaine Froese
Farming Families and Communication Skills on the Farm
By Helen Lammers-Helps, country-guide.ca (February 2, 2015)
Elaine Froese on Farm Succession: Communication is Key
By Wayne, Nufarm.ca (February, 2015)
Canada’s Farm Whisperer
By Andrew Douglas, FaithToday.ca (October 2013)
Book helps farm families facing in-law issues
By Helen Lammers-Helps, Ontario Farmer.com (August 15, 2014)
No easy fit with farm families
By Bill Redekop, Winnipeg Free Press (June 26, 2014)
New book resource on dealing with farm in-law dynamic
By Paul Rayner, The Recorder (June 13, 2014)
Book offers ways to calm troubled waters
By Robert Arnason, The Western Producer -producer.com (June 19, 2014)
What’s holding you back from retiring?
By Helen Lammers-Helps, GuideLife country-guide.ca (February 18, 2014)
A Place for Women
By Helen Lammers-Helps, GuideLife (February 4, 2014)
You Want to Fire Dad?
By Amy Petherick, Guide Business -country-guide.ca (January 2014)
Widow to widow
By Elaine Froese, Progressive Dairyman (January 2014)
In-laws & outlaws- Farm family coach tackles inter-generational conflict
By Brandy Harrison, farmersforum.com (December, 2014)
Froese Discusses Family Farm Succession
By Stephanie Hughes, The Sentinel (March 20, 2012)
Wading Into Troubled Waters: Manitoba Counsellor’s Expertise
By Ed White, The Western Producer (May 19, 2011)
If You Died Today…
Country Guide (March 2011)
Where There is a Will, There’s a Way
The agAdvance™ Journal for Growing Innovations (January/February 2011)
Country Guide (November 2010)
Talk is Golden
Country Guide (May 2008)
BC Fruit Grower (Spring 2008)
Farm Focus (2007)
Sowing Seeds of Change
Regina Leader Post (June 23, 2007)
Take Care of Yourself So You can Take Care of Your Farm
Agri-News (March 2007)
Livelihood has died, but life is not over
by Daniel Pearce of the Simcoe Reformer (April 9, 2007)
Why Don’t You Drop by and See Us Sometime?
Interview with Farmer’s Independent Weekly (June2, 2005)
Farm Coach Story on Elaine Froese
by Bill Redekop, Winnipeg Free Press article (April 30, 2006)
Elaine on the Radio
“A voice like Sheila Rogers—very smooth!” says Kevin Stewart of AgVision TV. Elaine enjoys encouraging families across the airwaves. She is fun and easy to work with and likes to do radio promo spots with the local media when she is coming to town for a keynote presentation.
Golden West Radio has used Elaine’s readings from her book, Planting the Seed of Hope, to do special seasonal promotions. CBC Winnipeg, CBC Regina, and CJOB have interviewed Elaine.
Questions to ask Elaine
What is the key thing that is keeping farm families stuck?
Their fear of conflict and having courageous conversations. They need a safe place to open up and deal with issues.
Who wants the farm?
Many young farmers are keen to be the next generation, but they need a voice to be listened to. Letting go is really hard for the founders of the farm.
How can you help?
I provide a safe place for families to talk about tough issues. Talking is the real work of succession planning, and it makes farms more profitable when they do it on a regular basis with great meetings. I also bring in other team advisors to deal with finances and tax issues.
What is unique about farm families?
They are now only 2% of the population and resilient. They find it difficult to ask for help because they are independent entrepreneurs. They are well-educated and use technology. They are asset rich, and sometimes cashflow poor. They have invested a lot of time, money and energy in building their businesses. They all want to have a happy family.